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Snarly Yow Advisory Warns Residents That Kissing Noises Will Not Improve Encounter With Phantom Dog

By Dale HatfieldPublished November 3, 2026 at 12:00 PM EST
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The Holler Herald Snarly Yow identification card No. 009, depicting a spectral black dog with glowing red eyes on a dark mountain road.

EASTERN PANHANDLE, WV — The Holler Herald’s Field Services Division has released its ninth identification card after a local woman attempted to coax a large spectral dog into her vehicle despite her husband repeatedly pointing out that he could see the road through it.

The advisory covers Snarly Yow, a massive black hound associated with lonely roads, glowing eyes, and motorists suddenly remembering another way home.

Resident Denise Harper encountered the creature on a wooded bend shortly after dark.

“He looked hungry,” Harper said.

Her husband, Russell, described its appearance differently.

“He looked transparent.”

Harper lowered her window and made kissing noises.

The creature responded with a growl that reportedly silenced their own dog, who had been barking continuously since they left the driveway.

“That should have told us something,” Russell said. “Our dog barks at the microwave.”

Field investigators recommend remaining inside the vehicle and avoiding attempts to determine whether the creature has a collar.

Residents should also resist assigning it a temporary name.

“Once she called him Smokey, I knew we had a problem,” Russell said.

Harper produced a biscuit from the glove compartment and tossed it toward the roadside.

It passed through the creature.

She offered a second biscuit.

“I thought he missed the first one.”

The division advises that food passing through an animal is sufficient evidence that ordinary rescue procedures do not apply.

“We appreciate the concern,” a spokesperson said. “But you cannot put every unexplained presence in the back seat.”

Harper ultimately agreed to leave after the creature vanished into the darkness.

She has since posted in three community groups asking whether anybody recognizes him.

Russell’s comment explaining that the dog was a ghost has been marked unhelpful.

Have you encountered Snarly Yow? Submit your field report to The Holler Herald. Include the location, what happened, and whether somebody in your vehicle said, “We can’t just leave him here.”

The Holler Herald — West Virginia’s Least Reliable News Source.

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Dale Hatfield
From the Outdoors DeskDale HatfieldOutdoors & Wildlife Correspondent

Dale has spent 40 years in the woods and can estimate an animal’s weight with remarkable confidence and very little accuracy.

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