WEST VIRGINIA — A local man who claims he is tired of seeing content from a particular Facebook page has accidentally become one of its most dedicated followers after commenting on nearly every post it has published this month.
According to friends, 46-year-old Kevin Dalton first encountered the page several weeks ago and immediately decided he did not like it.
Rather than scrolling past, Dalton watched the entire video, opened the comments, replied to four strangers and visited the page to determine whether its previous posts were equally irritating.
Facebook responded by showing him another video from the page the following morning.
“I don’t know why this garbage keeps appearing in my feed,” Dalton said while watching the new video for a second time. “I have made it perfectly clear that I don’t want to see it.”
Dalton communicated this preference by leaving the comment, “QUIT SHOWING ME THIS GARBAGE.”
The comment received three replies, which Dalton answered individually.
He then returned approximately 20 minutes later to see whether anyone else had responded.
Social-media experts explained that the algorithm may have misunderstood Dalton’s behavior because he has now watched 47 videos, written 83 comments and spent approximately six hours interacting with content he claims to hate.
“The system sees a man who never misses a post,” digital-media analyst Rebecca Mills said. “He watches the videos, reads the discussion, starts arguments and repeatedly returns for updates. As far as the algorithm is concerned, this is his favorite page.”
Mills said users who dislike certain content can usually scroll past it, unfollow the page or select an option asking the platform to show fewer similar posts.
Dalton rejected those suggestions.
“If I scroll past it, how are they supposed to know they’re wrong?” he asked.
Friends say Dalton has recently begun receiving recommendations for several similar pages because Facebook believes it has finally discovered his primary interest.
Dalton insists the platform is deliberately provoking him.
“The algorithm knows I hate this stuff,” he said. “That’s why I watch every video—to see if they’re still posting things I hate.”
During the interview, Dalton received a notification that someone had replied to one of his comments.
He immediately opened Facebook.
“I’m not arguing with these people all day,” he said before beginning a six-paragraph response.
At press time, Dalton had commented “Nobody cares” beneath another post, checked it four times for reactions and shared a screenshot with three friends.
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